Context: Amsterdam based brewery Poesiat en Kater wants people to enjoy the football WC but at the same keep stressing the importance of better human rights.
Debriefing: Create an idea (with limited budget and resources) that resonates with football supporters, yet implies that we do not support Qatar's outdated values.
Creation: We developed a new beer can for Poesiat & Kater: the BAR-beer. (Beer-Assistant-Refferee) One side is red, the other side is yellow, with the can people can show their colour regarding this controversial World Cup, which in either option, is negative.
BAR-beer was available in cafés, the Poesiat & Kater tasting room and the brewery's own webshop. Twenty percent of the webshop revenue of every purchase was donated to Amnesty International.
BAR-beer was available in cafés, the Poesiat & Kater tasting room and the brewery's own webshop. Twenty percent of the webshop revenue of every purchase was donated to Amnesty International.
Production: OLV & Social content
PR The BAR-beer generated a lot of free publicity in Dutch media. It was covered in the TV-Show Hart van Nederland and published in the newspapers Het Parool and AD.
This project was created during our time as creatives at This Agency Amsterdam.