Debriefing: Ajax asked us to develop a striking and conversation-worthy idea that motivates young people to embrace street football again and makes the Ajax DNA tangible and relevant.
Insight: One of the biggest problems in street football is the massive disappearance of street football squares.
So, why do we protect nature reserves, monuments, archaeological sites, castles, and estates, but not streetfootball pitches and squares where kids can grow up and play together?
So, why do we protect nature reserves, monuments, archaeological sites, castles, and estates, but not streetfootball pitches and squares where kids can grow up and play together?
Creation: We found a loophole: There are places that, by law, may not be demolished, for example if they have been designated as national monuments. (Rijksmonumenten)
Introducing: Monuments for good.
Ajax, as one of the most respected names in the Netherlands, will designate street football pitches that are at risk of disappearing, as national monuments.
This way, Ajax protects the places where talent is born, and they will be preserved.
This way, Ajax protects the places where talent is born, and they will be preserved.
This was a pitch organised by RA*W, that took place in one full day.
We competed against 10 other teams and won the pitch.
We competed against 10 other teams and won the pitch.